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Arrow Publications
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THE FOLLOWING ARE PURCHASER
REVIEWS AND COMMENTS FOR
COVERED CALL WRITING DEMYSTIFIED

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MOST PROFITABLE BOOK I'VE EVER PURCHASED

Reviewer Victoria Gorman from Santa Barbara wrote..."Like other reviews of this book, it has made me money...in my case, quickly and regularly. What a terrific strategy. I thought that the conversational, novel type of format not only made the book very readable, but it greatly helped my understanding of the subject material and kept my interest up throughout (I also like the auhthor's sense of humor). I'm pretty new at covered call writing, and I'm the kind of investor the book was written for, so I appreciated the writing style. I also bought the author's book Covered Call Writing With Exchange Traded Funds (ETFs)," which is a great book for those with lesser investable assets that want to use the covered call writing strategy and who desire simple diversification using ETFs. All in all, a great couple of books that I would recommend to any investor."


DOUBLE-DIGIT RETURNS

Reviewer Beverly Belury from Arizona wrote..."Finally the ultimate guide to getting double-digit returns on my stocks by using a conservative strategy. Covered Call Writing Demystified is the only comprehensive guide I have found that focuses just on covered call writing. When looking at my trades, covered call writing has been the only consistent strategy to produce double-digit returns for me. Kadavy's book is logical, focused, straight forward and fun to read. He gives the reader everything needed to be a successful covered call writer, including the spreadsheets to choose the option and organize your trades. Finally a way to preserve and even enhance my portfolio and retirement."


THIS SEEMS TO BE THE RIGHT BOOK AT THE RIGHT TIME

Reviewer Jospeh VanderHorn from New Jersey wrote..."This book provides a terrific 'how to' program if, like me, you haven't had much experience with covered calls.  The level of detail in the program outlined is exceptionally good compared with other books, and I have no doubt that I can implement it for myself after a short practice period.  This is the only investment idea that has given me any hope for a long time."


YOU CAN STOP LOOKING ANY FURTHER!

Reviewer P. Harlan from New York City wrote..."Ive been looking for every possible way to get my investment portfolio back on track since the market started its descent.  What I've discovered is a huge irony: conservatism will outperform aggressiveness for a long, long time going forward.  We just can't stop owning stocks, as there just aren't any acceptable alternatives.  Kadavy's book gives us the prescription: stock ownership coupled with covered call writing... more conservative than just owning stocks by themselves.  His book taught me exactly how to do it, in an easy step-by-step process (by the way, I haven't been able to find another book on this subject that even comes close to doing that).  It's going to take me a long time to recover my losses, but at least I have hope there is a chance to do so.  Using the book, my first two covered call writing trades have produced a return of over 20% annualized.  The software with the book was extremely helpful in deciding which options to use.  I highly recommend this book for anyone who is trying to hit homeruns (and strikes out in the process) and is ready to start hitting consistent doubles and singles.  I should have been doing this years ago, but I didn't even know it existed."


I'M READY TO GO

Reviewer Carmell from Denver wrote..."I am a relative novice at investing.  This book is one that I not only understood, but enjoyed!  The author's humor kept my attention, and the book being written as a novel was very helpful in allowing me to follow the process.  The stock market doesn't seem to be going anywhere.  I can really use this to help protect my investments if it goes down more and to assist me in getting good returns if the market doesn't make a comback in the future."


CLOSE TO A FREE LUNCH

Reviewer a reader from Deephaven, Minnesota wrote..."Covered Call Writing Demystified truly does demystify what turns out to be a conservative strategy for enhancing portfolio returns in an uncertain market environment.  In fact, after diversification, covered call writing is about as close to a free lunch as one can find in the investment world.  I enjoyed this book because it is logical, informative, and easy to read.  Most of all, I enjoyed it because it made money for me."


RE: COVERED CALL WRITING DEMYSTIFIED

Reviewer Scott Sailors from Nebraska wrote..."If you have an interest in writing covered call options, this book is a 'must read.'  I have been writing covered calls for over ten years.  If I had only read this book at the outset, I could have avoided the mistakes and apprehension that go hand in hand with any new process or strategy involving your financial well being.  If not for covered calls, I would not have realized one dime of profit in the market over the last two years.  This book will step you through the process better than any stock broker could or would.  And remember, it is permissable to write covered calls in your IRA account for those of you suffering through this market.  I write them every month in my IRA and most actively in my personal account.  Even with my extensive experience with covered calls, I was able to ascertain pieces of information that came as news to me.  The software that comes with the book is worth the price of the book alone.  Finally, note that this book is written by Paul Kadavy, a very accomplished career banker with a national reputation in the financial arena.  The book is easy to read and understand.  Everyone with an interest in the equity market should read this book and utilize the strategies set forth."


THIS BOOK REALLY WORKED FOR ME!

Reviewer AZ Equity Club from Phoenix Metro Area wrote..."This is the only book about options I've ever seen that can be understood and followed.  The fact that it is written as a novel helped me understand it and also made it much more interesting.  Best of all, this program worked for me.  I've written several calls using this program and have gotten excellent annualized returns of well over 20%.  The Excel software that comes with the book made it easy for me to make call writing choices.  I highly recommend this book for investors with a stock portfolio who want to improve their investment returns."


ONE HAPPY USER

Reviewer Harold Lang from Arizona wrote..."I received cash income equal to thirty times the cost of this book the next day in my brokerage account after my very first call writing transaction using these principles with 500 shares of stock.  The annualized return on this transaction was well over 20%.  I have subsequently had several other successful and profitable transactions with positive double-digit results."


BEGINNERS MUST READ BOOK

Reviewer Al P. from Nashville, Tennessee wrote..."I read this book back in March and started writing covered calls in April.  The book is clear, concise, and easy to understand.  The disk included is also helpful.  I am still learning, but have made over $7,000 in premiums since I started.  It opened my eyes to a whole new world.  If you are beginning your search, this is the place to start."


VERY HELPFUL, PROFITABLE BOOK

Reviewer from Arizona wrote..."I had heard about covered call writing but never found a way to really learn about it.  COVERED CALL WRITING DEMYSTIFIED explains this subject in a way that is easy for anyone to understand and use.  The 'practical applications in the book really helped me.  Right now I'm practicing and have positive results to show for it.  I would highly recommend this book for anyone who is conservative but still wants to get high investment returns."


DON'T MISS THIS IF YOU ARE NEW TO CALL WRITING

Reviewer: jobruckner from Baltimore wrote..."This book has gotten a bum rap from a couple of people who consider themselves experienced covered call writers. Didn't they read in the book description that this book is designed for people that are new to this discipline? That's what I was until I read two of Kadavy's books on covered call writing. They are a lifesaver. So don't be misled. If you are an expert at this already, you probably don't need this book. But if you are new to the subject and want a detailed program for how to do it and make steady solid investment returns, this is the one."


VERY USEFUL FOR OPTION NOVICES

Reviewer: A reader from Phoenix, AZ wrote..."Just got the book a few days ago and finished reading it. It explains in detail how to go about selling covered calls - where to research information, how to identify suitable stocks/options. You can tell that the author had in mind to have the reader follow through and succeed in selling calls. I also appreciate the Excel templates on the floppy disk that comes with the book."


EXCELLENT BOOK FOR UNDERSTANDING THE STRATEGY

Reviewer: A reader from Spring, Texas wrote..."I just finished reading your book Covered Call Writing Demystified.  I found it an excellent book to help folks understand covered calls and the overall strategy.  I started doing covered calls in December 2008 and it is my primary investment strategy today.  It has been quite successful and continues to deliver very strong overall returns. When I would tell friends about the strategy and profits they could hardly believe it works. The thought of options and derivatives always seemed to scare some people.  So, I developed a new website last year to tell the story of covered calls using a farming concept. http://coveredcallsfarm.com  I wanted to keep it simple as too much data will turn people off and they don't do anything.  I believe one of the most important success factors is education of the strategy, just as you have mentioned in your book.  So, I have been looking for solid books that I can recommend on my site and keep the list to only a few.  I just added your book and your website on my site in the 'seed store.'  When I showed some of my family the website they thought I had lost it.  When I told them in 2009 I made 53% in the market with covered calls several asked to help with the harvest. So it really has been fun to develop the site and keep thinking of farming analogies. I didn't design the site as a profit center but rather a way to help my friends understand the concept and to continue my learning on the strategy.  I am not done with the site and will continue to help people understand the concept and ideas using the farming concept. I ordered three more copies of your book directly from your site to see how long it takes to get them and gifts for a few of my friends. So congratulations on a fantastic career and your efforts to educate investors on what I consider one of the best kept secrets in investing that can change a person's life financially.  However, as we both know it is critical that the person take responsibility for learning the strategy and applying it in real terms. I know that some of my visitors have already purchased the other books on your site and hopefully will check out your website and take advantage of all that you offer."


A BREATH OF FRESH AIR

Reviewer: Al W. wrote..."Both your books were a breath of fresh air compared to everything else that I've read. Some books only tell you the good parts and fail to show you how things can go wrong. Other books go into too much fundamental and technical analysis. And thanks for covering the cost of shipping for me."


VERY STRAIGHT FORWARD AND EASY TO UNDERSTAND

Reviewer: George H. from Albuquerque, NM wrote..."From what I have read in all of your books so far, I found the explanations to be very straight forward and easy to understand. Many technical indicators that I have been using for years have finally been explained in a way that I understand."


A HUGE FAN

Reviewer: Alex T. from Mississauga, Canada wrote..."I'm a huge fan of all your books. I first bought Covered Call Writing with ETFs and Writing Uncovered Put and Call Combinations from Amazon. Then I bought the PDF version of Short Spider Straddles from your website. Today I bought PDFs of the other three books on options (Covered Call Writing Demystified, Put Option Writing Demystified and Covered Call Writing with Qs and Diamonds) from your site. Your advice in any of these books is worth a hundred times more than the pricc of the books. Thank you very much again for all your valuable advice in your books. I'm looking forward to reading your every blog and new books!"

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